ATP Innovations opens applications for medical device commercialisation program
Sydney startup Townske wants to help travellers explore cities like locals
Gamestarter is aiming to become the Quirky.com of the gaming industry
Gamestarter is currently based in the Creative HQ incubator in Wellington, which requires companies to prove that they are global, scalable and reputable businesses that could reach a $100 million valuation in order to be accepted. The program attached to the incubator is called the Global Growth Program, an 18-month program that takes startups from concept and vision to creation. The program places a huge emphasis not just on product-market fit and validation, but also ability to execute when it comes to user growth and sales.
Gamestarter has been bootstrapped to date, but plan on opening a seed financing round in August to the tune of NZ$300,000 to NZ$500,000, which Major says the company has already started receiving commitments for. Right now, the team sits at around eight people passionate about what Gamestarter is doing and the seed financing will allow the company to continue to build a world class product and engage in growth activities.
An official launch date for the platform has not yet been set in place. Gamestarter is currently BETA mode and is currently crowdfunding its second game via Pledgeme.
MindHive.org is a collaborative strategy platform used to help create government policy
Obviously, being such a niche product, MindHive had to come up with a unique way to launch the platform and grow the user base quickly on both the subscriber and expert side so at launch the platform had some substance. It did this by signing up 34 foundation members consisting of universities, private companies and government departments with a slightly discounted registration cost to help co-create the platform. This negated the need to raise capital through angel investors or a venture capital firm. All these companies not only invested in the platform as a customer, but were also important in providing the feedback needed to refine the platform.
MindHive now has almost 1900 members which is a mix of free users (contributors) and paid organisations with licenses. Muirhead told Startup Daily that about half of those members have come via paid membership to the site, which is growing at a pace the company is happy with.
Next steps in the business after the new website goes live, is all around scaling. This will mean that there will be some changes to the mix of staff which, at the moment, Muirhead says is quite 'public policy-heavy' in terms of backgrounds. This phase of scale will see investment made in the product and platform and a number of development roles added to the team.
"The Mind Hive initiative is about two years old but it launched this time last year. In the past, it was a team bringing people together physically, and face-to-face has a high cost associated with it. People have started using technology more and more, so we changed and cannibalised our business plan about two years ago and decided to implement our methodology online. It's a model that's very scalable," says Muirhead.
"We're starting to gain traction and have discussions outside of Australia already in places like Africa and the UK."
Featured image: Bruce Muirhead.
Daily Jocks is the perfect example of how content marketing can help scale an ecommerce business
"From day dot, I wanted a global concept, something that doesn't discriminate where people live," says Egonidis. "We always offered free global shipping on the Underwear Club. It was a strategy that worked really well because we essentially wanted to eliminate anything that would stop somebody from joining the club. Often shipping fees are deterrents to people proceeding with an order."
"Also, currency was an important factor as majority of our customers are based in the US. Hence why we sell in US dollars. We've just recently started our Australian version of the site too so we don't discriminate against Australians."
At the moment, the ecommerce startup ships between 8,000 and 9,000 packages a month, which equates to one tonne of underwear as previously mentioned, with volumes continually growing. Egonidis says the key to Daily Jocks' growth has been the focus he has placed on building the company's mailing list. This has become an important tool allowing Egonidis to drive traffic to the site to get subscribers to purchase products. According to Daily Jocks' data, once customers have placed their order and receive their purchase, there's a high a conversion rate to them becoming monthly subscribers to Underwear Club. It's also worth noting that Egonidis does not spend money on running Google Advertising or SEO; a majority of customers are driven to the site via Daily Jocks' Facebook community and EDMs.Most of the imagery on the site is provided by the brands whose products are being sold on Daily Jocks. However, Daily Jocks will be moving into new premises soon that will have a studio set up so the company can do their own photo shoots and keep everything on the site uniform in terms of its look and feel.
Although the vast majority Daily Jocks' customer base are men, between 13 to 15% of the database are women who are purchasing products presumably for their male partners. Egonidis admits he has received a lot of feedback from these customers and other women in his life that want him to start selling products (specifically the Underwear Club) for women. However, this is not on the cards in the immediate future.
The Underwear Club has turned out not only to be a valuable point of difference between Daily Jocks and its competitors, but also a highly scalable source of revenue for the company. Right now, the club boasts 6,000 paying members and growing. The biggest challenge around this, according to Egonidis, is trying to find the units of stock to fulfil all those orders.
"We generally have around a four to six-month lead time with brands. We're already booking our brands for next year because a lot of the brands we work with need time to produce stock. We'll often get their new styles before they hit the stores, so they'll design it to according to what we need," said Egonidis.
Egonidis says the Underwear Club is growing at around 2% month on month which he says is sustainable. However, he says the fastest growth is coming from the online store.
Raising capital is not on the cards for Egonidis who has bootstrapped his entire operation from the very beginning when he launched the site with only $500.
Egonidis says he's found it quite fulfilling learning how to run a business and turn over a profit. He also admits finding it a tad baffling that companies raise millions of dollars in investment without turning over anything in revenue.
"I'm a bit more old school I suppose in my thinking," Egonidis says. "I believe you have got to make a profit by selling something for more than what you're paying for it."
The Real Teens of Silicon Valley
Clippable is a platform that makes it easier for professionals to become thought leaders
"When we spoke to advisors and people in our target market, they told us that they have big problems with things like content marketing, lead generation and getting their voices out there so they get qualified leads," said Zhang. "So that's the biggest question, how do I get qualified leads? And that's the big question in the industry that is hardest to solve. That's why we've decided to do something about it".
When Clippable launches to the wider public, it will operate on a SaaS model that charges users a fixed monthly fee. While pricing has not been set in stone, Zhang has told Startup Daily that once a few more feature sets have been built out within the platform that it would most likely make sense for there to be a tiered subscription model."Both Zhang and Sreedhar are bootstrapping the startup and plan on continuing in this path for the time-being, though Zhang has said that once Clippable reaches a point where it is ready to scale, funding is something they will begin to look into as an option.
Featured image: Clippable cofounder Nikhil Sreedhar | Source: Supplied.
Tech media should be paying attention to the transformation of TechinAsia
Australian Startups Lure Silicon Valley Money
Sequoia Capital counts the most unicorns in its investment stable
“Venture capitalists know that eventually there will be some kind of market-dip. Things go in cycles; investors have been through many of them and so it makes perfect sense that in order to protect themselves and their investments, that they would encourage startups to raise more new money than is needed. It allows startups to manage their “burn-rates” more effectively and plan the money out over a longer period of time, just in case there is a future bubble-burst. At least, there will be capital to continue building the business.”While no Australian startups other than Atlassian have hit the magic $1 billion mark yet, the 2015 Crossroads report estimated that Campaign Monitor is worth $1 billion, while Canva and The Catch Group could also be close to unicorn status.
New Zealand’s Lightning Lab is launching an accelerator programme focused on hardware and product startups
New Zealand based digital accelerator Lightning Lab has officially opened for applications for its new Lightning Lab Manufacturing accelerator which will run from August to October this year in Wellington.
Lightning Lab has a reputation for being one of New Zealand's premier accelerator organisations. It is currently in its third year; and the last two classes resulted in over NZ$4.4 million of investment being made in the participating companies.
Creative HQ is the team behind Lightning Lab; and they have been working behind the scenes to adapt the current acceleration format of intensive mentoring, networking and business up-skilling to make the programme suitable for physical products and hardware.
This upcoming programme will still run within a similar framework to past programmes in that it will last for three months and conclude with a Demo Day, giving teams the chance to pitch their companies to a room full of investors and key stakeholders within the New Zealand startup community.
Lightning Lab is supported by Callaghan Innovation, Hutt City Council and Grow Wellington. The Lightning Lab Manufacturing programme has been designed to give hardware a 'dose of acceleration mojo' that to date has only really been applied to digital ventures within the New Zealand startup ecosystem.
"Globally, accelerator programmes have proven success in stimulating opportunities for startups and entrepreneurs," says Cath Hopkin, Innovation Business Acceleration Manager at Callaghan Innovation. "I am looking forward to [seeing] this unique platform of intense support and validation applied to the product and manufacturing sector".
A major coup for the programme is that Shawn O'Keefe, Producer of SXSW Interactive for 14 years, has moved to Wellington to take on the manufacturing accelerator's Programme Director role.
"3D printing, hardware hacking, biometric sensors, the internet of things, so many new technologies are becoming much more available, particularly in the product and manufacturing space," says O'Keefe. "I'm excited to see what happens when we combine these developments with the creativity and spirit of invention so prevalent here in the Wellington region."
Creative HQ’s CEO, Stefan Korn says he is stoked to have Shawn become part of the Creative HQ family: "With his impressive background with SXSW, extensive network and phenomenal experience in this space, Shawn will be an asset to the Lightning Lab Manufacturing, Creative HQ, and the region.”
The focus of the accelerator programme will be on turning prototypes into successful businesses. Design and product development partners are currently being brought on board to assist with the production methods at a variety of stages. It is most likely that the ventures already producing in small volumes or that have a fully functioning prototype will be the companies to gain the most out of the accelerator.
Lightning Lab Manufacturing is currently working with Makers Org NZ to run HardHack NZ on June 6th – a 12 hour hackathon which will give tinkerers a taste of what the programme will involve as a part of Hutt City’s STEM week this week.
Lightning Lab Digital Auckland will conclude with their Demo Day on June 4. Lightning Lab Digital Christchurch is currently accepting applications until June 12 and Lightning Lab Manufacturing is currently accepting applications until June 26. For more information on the manufacturing accelerator or to apply for the program, visit the Lightning Lab website.GoReception is using Oi’s API to keep an office’s visitors safe
Mergers and acquisitions round up
Image: Salesforce CEO Marc Benioff. Source: Seattle Times
Australian VC Paul Bennetts responds to Startup Daily’s critique of open sourced legal documents
New social networking app DoubleBud is like the Instagram for before and after photos
LegalVision acquires consultant lawyer marketplace Capacity HQ
Startup ThankBank wants to incentivise people to donate blood
The winner in the cleaner-marketplace race will be the startup that leverages data most effectively
While the team at TidyMe may refer to cleaners on the platform as crew members, they are all actually independent contractors that have gone through "a very strict selection process" before being allowed onto the platform.
"This is how we maintain our quality control," says Jacobs. "We literally have hundreds of people applying through a very lengthy online form process. Once they pass that process, they get taken through a phone interview. Following that, we do reference and background checks, then an in-person interview, in-person test and then they can be qualified to join the platform. That way they get sent out jobs and they can accept or decline those jobs."
Although $750,000 in seed funding for a startup may seem like a lot of money to assist in accelerating growth, the market that TidyMe plays in is becoming increasingly crowded. In addition to Rocket Internet backed cleaner-marketplace Helpling, it is also competing to a certain degree with platforms like OneFlare and Service Seeking that also allow users to connect with cleaners. Even Fairfax, via its Babysitters and More marketplace, are dabbling in a similar space connecting its 250,000+ parents with house cleaners.For TidyMe to become top dog in a space where its competitors are backed by millions and billion dollar entities, it needs to not just win over customers and keep them, but also needs to really understand its data, and leverage this to out-manoeuvre the other companies.
Big data is something that Jacobs said has been drilled into her since she began working for a Fashion Tech startup in London years ago. That company was using data to predict fashion trends in real-time.
Now, Jacobs is using many of those techniques to understand and predict certain trends within her own startup: "From a very top level perspective, we're a subscription business, so we are looking at how we can deliver huge amounts of value to our customers to get the biggest time value out of them."
"We want our customers to be with us as long as possible. So that's where data plays a really interesting part to look to where people might be turning, [when we should] re-engage them, and identify different things like trigger points of why people might churn."
Understanding these insights is going to be critical for TidyMe, as it strives to achieve the growth it is chasing. It also should be noted that Jacobs is more than aware she is up against some pretty big competition that also understands the data game.
"It is a very hot space at the moment. We were the first ones to market it in Australia but it's super hot. It's kind of replicating where the daily deals market was two to three years ago," says Jacobs.
"Everyone is rushing into the space. That to me basically validates what we're doing. Now that we're taking on this investment, we're in a really good position to break ahead of that pack. We've got not only the financial support from Airtree, but also in my opinion, they're the best VC firm in Australia. With their previous 'marketplace' experience, Daniel and Craig and Paul make a really formidable team."
With a few hundred subscription customers at the moment, the core focus for TidyMe is on growth and expansion within Sydney. Then the startup will begin to launch its operations across other cities on the East Coast, using its data as a tool to understand where it should launch next and the changing trends within the overall marketplace.